Weapon: Illustrator, Photoshop

Welloop is a start-up wellness solution that needed unifying brand identity with its new name change.The platform itself was gutted from inside out to improve the user interface. The design team and I worked with an outside consultant running case studies to continuously improve UI. The biggest design obstacle was cultural differences. A good portion of the team worked from Korea but the product was to be sold to American consumers.

I worked as an on-site conceptual designer prioritizing design needs and drafting design needs that would bridge the cultural differences. I created several logo renditions paired with new color palette. Part of the redesign also included reconstructing the website to address both potential consumer and partners.