Virtual Social Gym is wellness application led by Life Participation, located in Italy. Virtual Social Gym is unlike any other workout application available today. Its target audience are the elderly living with assisted care. The aim is a create not only a space to log workouts and attend fitness classes live but ultimately build a community for seniors to get excited about staying healthy.
My role was to rebrand and reskin the user interface. The application was about 80% built when the team of engineers and developers prioritized design over functionality. The challenge was building a solution that would improve the current design without restructuring the entire product or undoing the engineers’ efforts. I worked with another designer (also based abroad) implement better designs given the tight restrictions. All in all, we were able to produce a product ready to be pitched for another round of funding.