The Olympic Club

Skills: Branding, Illustration, Photography, Print, Web

 

Weapon:
Photoshop, Illustrator, Indesign, Lightroom, Canon 5D

Mission:
Olympic Club is the oldest gym in the United States. There is a sense of tradition that needs to upheld with all its online presence and internal marketing. One of Olympic Club’s long standing tradition is the monthly magazine: The Olympian. In a lot of ways the Olympian sets the standard for the club membership.

I joined the Communications Department during a transition period. The entire department dissolved within the first month of me joining, including the head of the department. I was responsible for maintaining all design requests until finding a new department head. Design requests encompass digital advertisements (web and in-house tv’s and fitness monitors), menu designs, environmental signage and The Olympian.

The most monumental task was upholding the expectations for The Olympian- a 40 page magazine. Not only was I able to fulfill design requests at a fraction of the resources but push the design of the magazine further. As the acting Art Director, I brought a more modern and artistic approach to the club’s presence. Some designs, especially the July cover, pushed the branding in a way that made the club membership uncomfortable. However, with the full support of the staff, the controversial designs were pushed onward. The new direction better represented the ideas and mission of the Olympic Club.

For a more in-depth behind the scenes look, take a peek at the blog entry.