Dreamweaver, Flash, Illustrator, Indesign, Photoshop
Specialty’s Cafe and Bakery was a fast growing company with over 58+ locations and counting nationwide. My responsibilities included digital assets for in-store menu screens, print collateral for marketing campaigns and in-store signage, sync materials for company website, style food for product shots and design email blasts. All vehicles of creativity worked towards developing an growing brand on the cusp of expansion.
Being part of a small creative team coupled with aggressive marketing initiatives allowed me to design in multiple mediums. The position asked me to be adaptable and problem solve in both digital and physical space. Everything was completed in-house starting from brainstorming, food photography, design for in-store display and reworking for digital assets on web, mobile, menu screens and kiosks. I worked closely with the VP of Branding and Sales and CMO to create a new identity and voice as Specialty’s quickly opens new branches.