Specialty’s Cafe and Bakery
Dreamweaver, Flash, Illustrator, Indesign, Photoshop
Specialty’s Cafe and Bakery is a fast growing company with over 58+ locations and counting nationwide. My responsibilities include digital assets for in-store menu screens, print collateral for marketing campaigns and in-store signage, sync materials for company website, style food for product shots and design email blasts. All vehicles of creativity work towards developing an growing brand on the cusp of expansion.
Being part of a small creative team coupled with aggressive marketing initiatives allows me to design in multiple mediums. The position asks me to be adaptable, problem solve in both design and workflow. Everything is completed in-house starting from brainstorming, food photography, design for in-store display and reworking for digital assets on web, mobile, menu screens and kiosks. I work closely with the VP of Branding and Sales and CMO to create a new identity and voice as Specialty’s quickly opens new branches.