After settling in for 2 years, SK telecom Americas (SKTA) was ready for a new line of direction. SKTA needed to repurpose its position and mission statement as an incubator in the heart of Silicon Valley. The marketing team and I rolled the project off by interviewing all the in-house startups and departments. Together we created a new copy that best described SKTA’s endeavors. The information was then translated by revamping the company’s entire online presence.
I was in charge of overseeing the design and content creation. With the collaboration of an outside design team, I served as the liaison to approve design concepts. The new website had not only to reflect the revised company values but also be accessible for each of the in-house startups. After publishing the new website, the next task was on-boarding each of the startups and various departments to their section of the website to maintain. One overarching goal was to curate relevant content on the site.