As part of the SK Telecom Americas branding overhaul I suggested placing a face to the company. The objective was to steer away from the stoic corporate image. I along with Nadeen Kharputly set off to photograph 70+ people. It was a daunting task to capture the company culture through a kaleidoscope of personalities. Offering uniform company portraits was not only key to SKTA’s website rebranding but as a side bonus allowed employees to update personal online profiles.
Weapons: Canon Rebel T2i, Photoshop